Kalkushka

A recreational cannabis lounge nestled in the city of Kalkaska focused on creating a laid-back environment built for camaraderie.

STRATEGY - Warm / Welcoming / Laid-Back
Combining a warm palette, welcoming environment, expressive type, and a somewhat mysterious mark created a highly memorable juxtaposition for the brand.

PROJECT SCOPE
Brand Story, Visual Identity, Logo Design, Art Direction.

STUDIO
Traction

Logo Lockup

Wordmark

Logo Icon

This graphic element that supplements the brand is meant to be a visual representation of the good vibrations that exist within the lounge.

In order to properly express the brand and the offerings of the lounge, various eye-cons were created.

Various Brand Expressions

Other Projects

Prescott

Brogan

Let's Collaborate

Kameron dot Chauvez at gmail dot com
517.292.9054 / @obsrvrmusic