Prescott

A consulting firm with a silent partner mentality, dealing in the education and mentoring of varying compliance frameworks.

STRATEGY - Reassuring / Strategic / Humble
The brand embraces Prescott's ability to navigate complex compliance issues through simple messaging and various visual elements that lean into their "silent-partner" mentality.

PROJECT SCOPE
Naming, Brand Story, Visual Identity, Logo Design, Art Direction.

STUDIO
Traction

Naming & Brand Foundation

We uncovered early on in the strategy sessions with Prescott that they didn't want any credit and were out to make their clients look good. They embraced being a silent partner, and that offered up a very interesting angle in terms of naming.

Being that the founders were very patriotic we looked to moments in American history where this silent partner mentality existed. We thought that the story of Paul Revere was the most compelling, and named the company after Samuel Prescott, one of the riders who rode with Paul Revere during his famous ride, but didn't receive any of the glory or fame Revere did.

The pattern in the lantern that was hung that night in Concord during Revere's ride inspired the logo icon for the brand, Further cementing the narrative of them being a guide to all things compliance.

Wordmark

Logo Icon

Compliance regualations are oftentimes confusing and filled with jargon. It was clear from the beginning that we needed to position Prescott as an entity that can distill that information and be a pioneer in the ever-evolving compliance landscape. This was acheived via messaging and a visual language related to cartography.

Various Brand Expressions

Other Projects

Kalkushka

Brogan

Let's Collaborate

Kameron dot Chauvez at gmail dot com
517.292.9054 / @obsrvrmusic