West Michigan Piano

West Michigan Piano is the piano retailer known for honest guidance, ease of experience, and a commitment to supporting the piano community. They are one of the only authorized Steinway piano dealers in Michigan.

STRATEGY - Easy Going / Honorable / Supportive
They exist to put the transportive power of music in peoples lives and at peoples fingertips. Visual elements were heavily inspired by Lake Michigan.

PROJECT SCOPE
Brand Story, Visual Identity, Art Direction.

STUDIO
Theory + Practice